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Media Getting it Right

May 10, 2011 by Honey Leave a Comment

In the 20+ years I’ve been working with long-term care insurance (LTCi), I’ve been waiting patiently for the media to stop slamming LTCi so that the public could be better informed. Could it be that the media is finally getting it straight about how essential LTCi is?  When I see accurate, factual articles with no trace of foul, negative spin,  I am heartened!

Thank you to Constance Gustke of www.CNBC.com for taking the time research and honor her profession as a journalist. Here’s her article, titled, “Long-Term Care Comes of Age”.  There is no emotional spin in this article because it is written by a good journalist. It contains a lot of solid, useful facts and  information. I encourage all of my readers to read Ms. Gustke’s piece and forward it to those you care about, who still avoid conversing about responsible long-term care planning.

What Ms. Gustke is doing correctly, and what an embarrassing number of her peers don’t, is relate information factually, with no tinge of emotion.

The contrast between Ms. Gustke’s example of good journalism and junk, shoddy journalism is very obvious when you compare this piece to the one I commented on by Katy Read in the Star Tribune, April 13, 2011.  Click here for my blog about this piece.

Ms. Read has her facts correct, but why was she compelled to frame LTCi negatively? The first paragraph of this piece states LTCi is expensive. She mentions LTCi’s expensiveness an additional time in her short piece. Why? To sell press? Short deadline? I have no idea. I do know that this is very harmful to the readers Ms. Read seeks to inform. The negative spin of this article is possibly just the excuse her readers need to continue their procrastination of responsible long-term care planning.

It’s also incorrect information. The truth is that LTCi is an absolute bargain when you factor in how probable it is that any of us will need care, along with the often catastrophic costs of care. Ms. Read alludes to this, but I think most readers will miss this information due to being more absorbed by her negative spin.

Filed Under: Helpful Information About LTC, Information About LTC Tagged With: CNBC, Constance Gustke, Katy Read, Long Term Care insurance, LTC Insurance, Star Tribune

Policing the Media, Again

April 13, 2011 by Honey Leave a Comment

Here are my comments about a piece in the April 13, 2011 StarTribune, titled, “Keep those fingers crossed: long-term care insurance“. The reporter, Katy Read, is trying to do the right thing but failing:

Katy, you have attempted to do the right thing by imparting some truthful and accurate information about the odds of needing long-term care and the cost of LTC insurance (LTCi).

Unfortunately for the public you strive to help, you have sandwiched this info into a bad spin. You have erroneously stated, twice, once in the first paragraph, that LTCi is expensive. This indicates to me that you, like the public you seek to inform, are in denial that you might need care. If this is what you think, even if subconsciously, even a $100/year LTCi premium might be too high.

The truth is that contrasted with how likely it is any of us will need care (which you correctly state in your article), and how many thousands upon thousands of dollars people are collecting from their LTCi, the premium is paltry.

It would be great if reporters could get the perspective correct and stop unfairly maligning this essential coverage. I say LTCi is essential, but this is only if one wants to make certain they have all their care choices and options and wish to preserve their wealth without being forced to liquidate it under penalty or stress. If you won’t mind suffering such consequences, you don’t need LTCi.

It would be great if you could report on how easily, well and often these policies pay, and how much better life and legacy turns out for LTCi owners and their families when care is needed.
Honey Leveen
www.honeyleveen.com

Filed Under: Helpful Information About LTC, Information About LTC, Misinformation About LTC Tagged With: Honey Leveen, Katy Read, Long Term Care insurance, LTCi, StarTribune

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Honey Leveen, LUTCF, CLTC, LTCP
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Phone: 713-988-4671
Fax: 281-829-7177

Email: honey@honeyleveen.com

Email: honey@honeyleveen.com

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