The 3in4NeedMore campaign is in high gear and it’s exciting!

Celebrity spokesperson the 71 year old Dr. Marion, a geriatric care manager is on a 9-week tour of the country in a 1967 converted Greyhound bus. At each stop, she alerts Americans to the need for each one of us to do responsible long-term term care planning. Her advice is, “it’s never too soon to start planning for long-term care needs and costs.” She is eloquent and passionate about the cause. She is infinitely credible.

Here’s a wonderful video describing Dr. Marion’s third week on the road. It’s about 10 mintues. It’s visually fun to watch. If you don’t have time for the visuals, scan to the talking parts, which have great content.

Click here for a link to Dr. Marion’s blog.

I have met Dr. Marion, who has a PhD in geriatric care management. She is eloquent and looks like everyone’s grandmother. She is infinitely credible.

I so hope Americans take her message to heart since not nearly enough of us own long-term care insurance (LTCi). When the Baby Boomers start approaching their 80’s and a great number of us need the care that LTCi pays for, those without LTCi will have few choices and options.